I’m going to brag about something for a second: the bounce rate on the Enve website is 6.4%. This is a big deal—OK, a really big deal. Our little baby’s grown up so fast! According to Google, the average bounce rate among websites right now is about 40%. This varies depending on your industry and [...]
No matter how unfamiliar people are with web development, one concept is universally known: The Fold. I don’t ever bring it up, and yet it rears its ugly head at the start of nearly every web design project. Check out this excerpt from a keenly written blog post, Life Below 600px: Imagine a newspaper squashed [...]
Many people have a hard time understanding why writing copy for a website is different from writing copy for anything else. It’s not unusual. When you’re putting together text, images, video, and audio for your website, you’re beginning a process called content development. If you’ve been tasked with putting content together for your website, it’s important that you [...]