Every year, experts in the web design field predict what they think will be big in the coming year. This year, we’re seeing accessibility, typography, and a strong emphasis on the brand. 1. Branding Over Features Branding is a core part of any online marketing strategy and should be paramount in any planning you do [...]
What do you remember about the brands you buy from? Nine times out of 10, it’s the personality of the business. For big-name companies like Old Navy, Coca-Cola, or BMW, this is crucial, but small businesses can also use their personality to attract more customers. Defining Personality By personality, we’re talking about branding, a word [...]
This is a short post with a big mission: to help small business owners and others know what to ask for when they have a logo designed for them. You know you need a JPEG for general purposes, but did you know that you should get a vector version, too? It can be used in [...]
When it comes time to select a printer, paper type, weight, and finish for your upcoming print project, consider the responsible, sustainable choices you can make. Have you thought about the overall impact that that box of business cards, set of posters, or product design will have on the environment? Plus, your clients and colleagues will [...]